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Recognized as one of the top social media experts in the world, Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies

Trust Agents the book:

In their New York Times best-seller Trust Agents, co-authors Chris Brogan and Julien Smith present a compelling case that today’s business environment is populated by consumers who are cynical, savvy and informed.  Though it’s easier than ever to reach your customers, it’s less likely they will listen.  Today, the most valuable online currency isn’t the dollar, but trust itself.

According to Brogan and Smith, “Trust agents aren’t necessarily marketers or salespeople; they’re the digitally savvy people who use the Web to humanize businesses through transparency, honesty, and genuine relationships.  As a result, they wield enough online influence to build up or bring down a business’s reputation.  This book will show you how to build profitable relationships with trust agents, or become one yourself.”