(This interactive newsletter
is designed to share information on new projects and new media applications.
Click on the topical headlines to read more and watch video samples.)
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● Cogent Healthcare has been a leader in developing and managing hospital
medicine for over a decade.
More... |
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● Community Health Systems is an industry leader, managing over 120 acute care
hospitals in 29 states. But recently, keeping management and various
departments.
More...
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● Popular shoe manufacturer Johnston and Murphy has
been enjoying great sales numbers, but needed a better way to train their
retail.
More...
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● The digital age is taking over how information is delivered.
But The Tennessean is showing advertisers they are staying ahead of
the curve.
More...
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● Nossi College of Art is the premier art school in the Nashville area,
offering hundreds of programs and classes to students and adults of all ages.
More...
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This year, the Nashville Area Chamber of
Commerce stepped up their recruiting efforts by developing a new, more
impactful recruiting campaign. More... |
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● Chris Brogan, best selling author, in studio for live videocast.
Using live streaming from StagePost studios, Chris provided seminar and book
signing. More...
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Recent Studio Guests:
Al Gore
Allan Tanenbaum
Amy Savoie
Ashley Judd
Adam Dread
Amy Dawson
Andrew Robinson
Arthur Henderson
Bill Glynn
Bill Lee
Billy Reid
Bill Fisher
Bishop Joseph Walker
Bo Bice
Bob Hutchins
Bruce Bittles
Bruce Levy
Cherry Jones
Chip Forrester
Chip Saltsman
Chris Echegaray
Chris Hope
Clay Walker
Congressman Phil Roe
Dameon Hininger
Dan Pompei
Darius Rucker
Dave Undis
David French
David Trainer
Deputy Chief Rahinski
Dr. Arthur Laffer
Dr. Jean Beth Elshtain
Dr. Paul Hochfeld
Dr. Paul Keckley
Dr. William Ford
Dr. William Shaffner
Dominiquee Thormann
Donald Luskin
Eric Crafton
Frederick Ochieng
Gene Policinski
Geoffrey Steele
George Jones
Governor Phil Bredesen
Gretchen Wilson
Harold Ford, Jr.
Harrison Forbes
Hazel O’Leary
D. Jackson McLean
Jack Benjamin
Jamal Jivanjee
James Neeley
Jay Sekulow
Jeffery Guy
Jeff Miron
Joe Biddle
Joe Schad
John Harris
John Layfield
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Josh Carter
Judie Janecek
Julianne Hough
Kate Howard
Katherine Thompson
Kathleen Calligan
Kim Best
Mark Norris
Marvelyn Brown
Matt Stavers
Mayor Dinwiddie
Mayor Karl Dean
Melinda Doolittle
Michael Morrison
Mike Hyatt
Mike Shepherd
Naomi Judd
Naomi Tutu
Nicole Hart
Nicole Kidman
Orestes Destrade
Keith Urban
Parry Aftrah
Patrick Davis
Prof Stephen Spear
Rand Paul
Randy Rayburn
Rep. Marsha Blackburn
Rep. Jim Cooper
Richard Dreiling
Robert Cox
Robert Duvall
Robert Murphy
Roger Hill
Roger Schlickeisen
Ronnie Mosely
Roy Neel
Scott Becker
Scott Hamilton
Shaun Berner
Senator Bill Frist
Senator Doug Jackson
Senator Mae Beaver
Sheriff Darren Hall
Stanley Humphries
Steve Greenberg
Steve Hall
Steve Moore
Stephen Fotopulos
Susan Wilson
Suzie Dentzer
Taryn Davis
Tavis McCort
Thom Abraham
Tim Miller
Tim Weiss
Tim Wise
Tom Wilkerson
Tom Wise
Tony Campolo
Worrick G. Robinson
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COGENT
Cogent Healthcare has been a
leader in developing and managing hospital medicine for
over a decade. As they’ve grown, their brand has matured
and their mission has become more focused. However,
their web site was not expressing the breadth and depth
of their commitment to improving healthcare. Cogent felt
a need to tell their true story in their own words.
StagePost filmed interviews with key executives,
focusing on the corporate culture, brand, mission and
personality of Cogent. The set of six web videos will be
integrated into the new corporate web site, which is
being designed to emphasize the values expressed in the
videos.
CHS
Community Health Systems is
an industry leader, owning over 120 acute care hospitals
in 29 states. CHS realizes that in order to run the best
healthcare facilities in the country, they must provide
on-going training to their upper-level management. Due
to their vast size and the overall expense, it was
impractical to bring management teams to a central
location for a training event. That’s why CHS retained
StagePost to create and organize the production of a DVD
based management academy. This workshop allows managers
to learn at their own pace, when its most convenient for
them. Hosted by corporate trainer, Mike Smith, this
six-hour training and open forum discussion went into
depth about credibility, conflict resolution and varying
management styles. StagePost then edited the workshop
into a 3 DVD set that was made available to all 122
hospitals in the CHS group.
JOHNSTON & MURPHY
In an effort to develop
their company stores, popular shoe manufacturer Johnston
and Murphy wanted a better way to train their retail
associates on products. Johnston and Murphy produces
hundreds of different kinds of shoes, shirts, belts, and
socks, at all different price points. So what makes one
shoe cost $150 and another $300? It’s all about the
shoes’ materials and how they’re made. To discover the
real difference between all Johnston and Murphy’s
products, StagePost went to the source: the design team.
One on one interviews with designers take store
associates on a journey through the different products;
from development to creation to the sales floor. The
professional development program, “Introduction to
Excellence,” gives sales associates the information they
need to speak knowledgeably about every product; from
where the leather was made, to how shoes are constructed.
TENNESSEAN
The digital age is taking
over how information is delivered. But The Tennessean is
showing advertisers they’re staying ahead of the
technology curve by offering a variety of web solutions,
streaming video services, mobile news and new
advertising technologies. The Tennessean’s digital media
arm, the Tennessean Media Group, focuses on new,
web-based technologies and how these advertising
technologies can increase their client exposure and
generate more business. The Tennessean Media Group’s
goal is to break the stigma that The Tennessean only
offers newspaper advertising. In an effort to convey
this message, StagePost was hired to develop a high
energy, informative image film that highlights all their
advertising products and new marketing channels. These
new products and services prove that The Tennessean is
stepping up to the opportunity.
NOSSI
Nossi College of Art is the
premier art school in the Nashville area, offering
hundreds of classes to students and adults of all ages.
In an effort to showcase their programs and increase
enrollment, Nossi & Market Savvy Media retained
StagePost for the second year in a row to produce a
five-commercial campaign that focused on their most
popular programs; Photography, Videography, Graphic
Design, Illustration and Animation. The commercials
combined an upbeat message with student artwork and
scenes of young professionals working to create another
winning campaign. Nossi has seen significant increases
in enrollment since the commercials began airing in
early 2009.
Special Thanks to: Rutherford Photography, Anderson
Design Group, Powell Creative and InVisible, Inc.
NASHVILLE AREA CHAMBER of
COMMERCE
This
year, the Nashville Area Chamber of Commerce stepped up
their recruiting efforts by developing a new, more
impactful recruiting campaign. The new “Belong” viral
marketing campaign is revolutionizing how potential
chamber members join. Chamber members invite their
friends to visit a specially designed recruitment
website to watch a five-minute video presentation that
outlines the benefits of being a chamber member. Then
viewers have the option to customize their membership
and enroll with just a few clicks and a credit card.
This new online recruitment process is the first of its
kind and allows the chamber to extend their visibility
in the community and make it easier to join. Currently
their efforts are paying off, as the chamber is
reporting a substantial increase in enrollments for 2009.
Please
visit
www.nashvillechamber.com/belong to enroll or find
out more.
AUTHOR'S WAY - LIVE VIDEO WEBCAST
On
September 24, 2009, StagePost Media held the first ever
online book signing through a web video telecast called
Author’s Way. Author’s Way is a new publisher support
system designed specifically to market authors using the
latest web video technology. Recently, New York Times
Best-Selling author Chris Brogan was on the program
discussing his new book on social networking, “Trust
Agents”. In his presentation, he showed viewers how to
harness social media networks to build a brand’s
influence, reputation and profits. After the discussion,
the studio audience, along with viewers from around the
world, were able to call, email or tweet their questions
to Chris, along with having him personally sign a copy
of the book. In addition, viewers could also order a DVD
of the event, which contains a special private workshop,
as well as the live broadcast and the Question and
Answer session. Web telecasts such as this are becoming
more popular every day as authors, artists and business
people are looking to increase their exposure under the
confines of a tight budget.
